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Understanding and Creating An Advertisement

Grade X, Language Program

 

Learning Goals:

1. Understand & find information from written and spoken advertisement. 
2. Identify social function, text structure, and language feature in advertisement.
3. Common grammar in advertisement. 
4. Cultural Awareness.
5. Creating an advertisement
   

Understand and Get Information from Written and Spoken Advertisement

 

Information to get & understand:

•Price + tax

•Length of promo

•Travel condition

•Place to get more information

 

Social Function of Advertisement

1. to inform

2. to promote

3. to communicate

4. to persuade

Text Structure of Advertisement

An advertisement commonly consists of these following elements: 

1. Important information; 

2. Statements/words to persuade; 

3. The event offered; the target consumer; 

4. How to reach the event; 

5. Price; 

6. Place; 

7. Date and time   

 

Language Features

The language in an advertisement should be: 

1. Evocative

2. Informative

3. Persuasive

4. Powerful

5. Easily understood by consumer

6. Simple language and clear pronunciation

7. Active sentence

8. Solid & strong language

9. Positive language

  

Simple Sentence/Active Sentence/Positive Language

 

 

Cultural Awareness

The newspaper only can be enjoyed by eyes. Thus, the advertisement on newspaper usually filled with attractive picture and excellent choice of font. Meanwhile, the radio only can be enjoyed by ears. Thus, the advertisement on radio usually filled with simple and clear language, and attractive catch phrase. 

 

Important to note!

The style of advertisement is depends on the media that is used to place it. For example: the advertisement in newspaper is totally different with radio.

Creating an Advertisement